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• Study all aspects of foundational marketing, including marketing strategy, consumer insights, analytics and digital marketing.  

• Insight into real-world issues, drawing on the best knowledge of academics and practitioners alike to help students develop the practical skills necessary to enter the workforce.  

• Strong focus on transferable skills to apply your knowledge to multiple contexts and adapt in a dynamic market.  

• Great support, including orientation, pastoral care services, career development seminars, and additional certification opportunities that will support you in realising your career goals.  

• With marketing a top skill sought after by today's employers, locally and globally, the programme will offer an exciting opportunity to build a new career in marketing, preparing graduates for roles ranging from entry-level through to upper management.

• A focus on digital marketing will prepare students for roles in content creation, strategy development, marketing insights, analytics, branding and generalist digital marketing.  

• The skills developed are also crucial for anyone wishing to start their own business. 

• It is also ideal for people currently in marketing roles who wish to upskill.

The entry requirements will be the same as the Master of Business.

Any bachelor's degree, with at least a B Grade Point Average in your 300-level courses, is required to enrol (or other qualifications of an equivalent standard).

If English is your additional language, you are also required to meet UC's English language requirements.

The Master of Marketing will be made up of 180 points. 

Foundation courses (60 points):

MBUS601 Marketing

MBUS632 Marketing Analytics

MKTG634 Consumer Insights

MBUS626 Digital Marketing

Specialist courses (60 points):

MKTG641 Content and Social Media Marketing

MKTG642 Digital Marketing Strategy

MKTG643 Search Engine Success

MKTG644 Digital Marketing Analytics

Project course (30 points):

MBAZ671 Applied Marketing Project

Electives (30 points)

2025 international student programme fee: 

$54,600 (180 points)

Additional costs

• Students pay a Student Services Levy (SSL) for each year of enrolment at UC. This is at a rate of $9.72 per point in 2025 ($1,166.40 for 120 points). 
  
• International students must have insurance  for each year of enrolment at UC. Studentsafe insurance is $855 in 2025.