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Undergraduate subject

Tauwhitinga M膩ori: M膩ori Communication Strategy and Practice

Tauwhitinga M膩ori

20 November 2023
Tauwhitinga M膩ori means engaging the M膩ori community, through professional and strategic communication practices.
HOW TO APPLY

Overview


Tauwhitinga M膩ori: M膩ori Communication Strategy and Practice

Introduction

M膩ori communication is very important for businesses in Aotearoa, as they are increasingly looking for ways to include M膩ori culture and heritage in their media, advertising, communications, and everyday聽practices.

This major is ideal for anyone looking to bring about social change, and help industries engage strongly with our bicultural nation.

Tauwhitinga M膩ori: M膩ori Communication Strategy and Practice

Tauwhitinga M膩ori: M膩ori Communication Strategy and Practice

What will my study involve?

  • Specialised knowledge as this is the only major of its kind in Aotearoa on M膩ori communication strategy and Kaupapa M膩ori (values and goals) in professional聽workplaces.
  • Learn to create public-facing content representing M膩ori, from print to television to social media.
  • Internship projects during your degree will place you within iwi businesses, communication agencies, and other local UC contacts.
  • This major can be studied alongside other聽courses such as Te Reo M膩ori, History, and Geography.

Tauwhitinga M膩ori: M膩ori Communication Strategy and Practice

Career opportunities

Bicultural practice and expertise are in high demand in many industries. You will be particularly good at advising or creating content for iwi, government, creative, education, or business communication.

You may even find work internationally in places where experience in Indigenous communications and engagement are especially needed, for example in Australia, Canada, and the USA.

Career pathways could include:

  • marketing analysis
  • media content creation
  • public outreach and relations
  • campaign management.

Find out more about what you can do with a degree from UC.

Related brochures

Undergraduate Prospectus

Whakatairanga 膧konga

Download (application/pdf, 7 MB)
Download

International Prospectus 2024/2025

Download (application/pdf, 6 MB)
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