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Marketing, media & communication

11 December 2023

Discover how Arts graduates have used their UC Arts qualification in marketing, media & communication careers.

HOW TO APPLY
Kirsten - Marketing Specialist - Bachelor of Arts (Media & Communication)

Kirsten completed a UC Arts degree in Media and Communication, and now specialises as a marketing co-ordinator at a global company, Tait Communications. She found that critical skills she learnt in her聽Media聽& Communications聽graduate degree, helped her immensely in her new role, and she believes that these skills would鈥檝e been far more difficult to learn on the job.聽聽

"It's those soft skills that are really important. Like being able to think critically, being able to do research and being proactive about information that you use. Those things are so important, and they are harder to teach in the workforce."

Clive Antony (square)
Clive - Founder and Director - Bachelor of Arts (Political Science)/Master of Business Management

"Every day is totally different. I get to meet people on a daily basis and help solve commercial marketing problems with a creative lens."

Clive is the founder and director of Mates Social Media: a creative agency in Christchurch that specialises in social media strategy and content ideation and production. He attributes his success to the opportunities that UC provides. "The UC environment more than anything has been huge for my preparation. The people I鈥檝e met and the opportunities that have come out of it is nearly impossible to quantify!" As part of his BA Clive completed a PACE Internship through the College of Arts, this helped to prepare him for the future and "was a good way to get to know Christchurch businesses better and learn in a more practical environment."

Julia - Insights Manager - Bachelor of Arts / Bachelor of Commerce

After graduating Julia moved to Australia for work in market research, and now works in San Diego, California for Hewlett Packard. Julia was able to incorporate her studies in Political Science and Media and Communication into her Marketing skills.

"What I have loved the most around my subjects is the freedom for your imagination, especially in Marketing. Being able to analyse, research then create and implement marketing strategies really excites me."

Find out more about studying toward a career in marketing, media & communication at UC Arts.

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